A campaign of real value

Claire Wong (left) and Louise Samuel (right)
Claire Wong (left) and Louise Samuel (right)

A HEALTH trust has captured the spirit of a national campaign to promote a new set of fundamental staff values.

The North Tees and Hartlepool NHS Foundation Trust has been highlighting the values which have been launched by chief nurse for England Jane Cummings.

They are known as the 6Cs and that stands for care, compassion, competence, communication, courage and commitment.

To help spread the message, a team at the North Tees and Hartlepool NHS Foundation Trust has been working with staff in ward areas, as well as in the community.

That team is made up of three experienced nurses - assistant director for nursing and professional standards, Debbie Blackwood, and senior nurses for professional standards Louise Samuel and Claire Wong.

The trust has also been asking staff to volunteer to be a care maker. That’s an idea which has been taken from games makers at the London 2012 Olympics.

Care makers will capture the spirit of the campaign. They will also spread the message among staff and act as ambassadors for the 6Cs.

Debbie said: “We have been delighted with the enthusiasm and energy the staff have shown towards this campaign.

“It is very important we keep this campaign going in the long term, which care makers will do. This has been taken from the very successful idea to have games makers at the London 2012 Olympics, who helped create a spirit and energy at the games and made it so special.

“Care makers will act as ambassadors for the 6Cs and will be the link between putting this national policy into the frontline.”

The scheme is already a success. Debbie added: “We already have more than 60 care makers from a number of wards and departments. We have been totally overwhelmed with the response we’ve had and the passion and enthusiasm.

“Another part of the 6Cs campaign is known as #hellomynameis.”

This was started on Twitter by Leeds doctor, Dr Kate Granger, who is terminally ill. Debbie added: “She has campaigned for staff to always introduce themselves to patients by name. I’ve been privileged to drive forward this campaign at this trust and I believe positive changes have been made.

“This is a national initiative but I haven’t heard of any other trust who has approached it quite like we have and we have had huge amounts of interest from colleagues and trusts across the country.”