Residents from a retirement housing property in Hartlepool have been given a boost after a national supermarket chain joined their campaign to help older shoppers.
Staff and residents from Anchor’s Lynton Court in Exmoor Grove welcomed the Sainsbury’s support of their national Standing Up 4 Sitting Down (su4sd) campaign.
More than 600 of the company’s stores have joined the campaign which is calling for retailers to maintain the amount of seating available in-store so that older and disabled people, pregnant women or anyone who needs to can rest mid-shop.
Anchor launched the campaign after research found that 69% of over 70s said the amount of seating in public places across the country is falling, with 66% believing the lack of seating in shopping areas is a problem.
Shoppers visiting Sainsbury’s in Mulberry Rise, which will be displaying the su4sd sticker, are now being encouraged to use the seating by the tills.
Christine Adam, manager of Lynton Court, said: “It is great that 600 Sainsbury’s branches across the country, including the one in Hartlepool, will support the Standing Up 4 Sitting Down campaign.
“Older people are often cut off from the online world, so it’s crucial we enable them to connect in other ways.
“Anchor’s campaign calls for change that benefits everyone.
“For shops, providing seating is a great opportunity to boost footfall and spending.
“For older people, it offers the opportunity for important social contact to tackle loneliness, encourages physical exercise, and allows a generation the chance to live later life to its fullest.”
The campaign has also been supported by Debenhams, Hotter, and more than 200 independent retailers across England.
More than 15 charities and several MPs as well as the former Chancellor George Osborne have also given their support.
Ms Adam said that if any other retailers wanted to join the campaign, pledging to maintain the number of seats they have available for shoppers to use, they can contact the su4sd team at firstname.lastname@example.org.