Shopping centre’s primary research

Golden Flatts pupil Aaron Dring conducts the survey with two shoppers
Golden Flatts pupil Aaron Dring conducts the survey with two shoppers

A SHOPPING centre is working with primary school pupils to discover exactly what their customers think about their retail experience.

Year six pupils from Golden Flatts Primary, in Hartlepool, descended on Middleton Grange Shopping Centre before breaking up for the summer to conduct customer research which will be presented to bosses at the centre.

Armed with clipboards and their self-devised questionnaire, the 17 youngsters conducted over 200 surveys on Hartlepool shoppers as part of a school project.

Aaron Dring, 11, one of the pupils taking part, said: “We enjoyed asking people questions, everyone was nice and really helpful. I filled in a lot of questionnaires.”

The results of the youngsters’ research will be analysed this week before being presented to Middleton Grange.

Suzanne Chaney, marketing manager at Middleton Grange Shopping Centre, said: “The children were very interested in what we did at the centre and the different customers who came here.

“They put together a number of questions with their teacher Miss Simpson which they sent over for us to have a look at, and I have to say they were very good and well thought out.

“We like to know things like how many of our customers read the Hartlepool Mail, how many use Twitter, and whether they come to the centre by bus, in the car or on foot. This exercise will provide us with the answers.”

She added: “The children were extremely polite, very well-behaved and a real credit to their school. The shoppers had fun chatting to them and didn’t mind answering their questions at all. We look forward to welcoming them all back over the summer holidays, when we have some great activities lined up to keep them entertained.”