Sunderland AFC has announced its season ticket prices for next season - with prices cut for young fans.
The club said it is making a commitment to the next generation, with season ticket prices 60% cheaper than there were 15 years ago at £50 - working out at about £3 per game for under 16s.
A child’s season card in the popular Family Zone is available at the even cheaper price of £25 - just over £1 per game.
But adult pass prices remain largely the same, as the Black Cats continue to struggle at the bottom of the table, it is still unclear if supporters will be cheering on The Lads in the Premier League or Championship.
The club said prices in 2017/18 will still be substantially cheaper than they were over a decade ago and the "realistic pricing structure proactively adopted by the club" has seen Sunderland continue to enjoy some of the highest attendances in English football, with an average of almost 42,000 per game during the current season.
Young adults under the age of 22 will pay £170 for their seat next season and a fantastic value-for-money adult and junior package in the Family Zone is only £375.
There are also new concessions introduced in the Carling North Stand, meaning fans under 16 will save £300 on last season’s prices and those aged under 22 almost £200.
Adult season cards are available from £350 and supporters over the age of 65 are offered a special price of £250 for their seat for next seasons’ campaign.
Sunderland AFC’s chief executive Martin Bain said: “Our local community gives us tremendous backing and committing to keeping our prices at an affordable level is just one of the ways we can show how much we value their support.
“It is key for us to be able to demonstrate that supporting Sunderland is something that is accessible to young fans. A parent or grandparent can bring a youngster to the Stadium of Light for £25 for the whole season, which we hope will encourage a whole new generation of supporters to develop a greater bond with Sunderland that will be invaluable in our desire to make the club stronger.”
Supporters can also pay for their season card over seven months, at no additional cost, making it even easier for fans to make the commitment to buying a season card.
The season card renewal process will commence from Monday 13 March and supporters have until 4pm on Friday 07 April to renew their seat. New season cards can also be bought during this period.
RENEWAL INFORMATION ISSUED BY THE CLUB
Renewal information will be sent to supporters by email and/or post. The club kindly asks season card holders to look out for the information and to read it carefully when it arrives. There are a number of different renewal processes and individuals should check the individual information they receive as it will be personalised to their needs.
Any supporter who has changed their email address or contact details in the last 12 months should log onto http://websales.safc.com to update their details or contact the ticket office, to ensure that their account is up to date prior to the commencement of the renewal process.