The Entertainer is set to open in Hartlepool - and you could win £100 to spend in store before Christmas.
The toy shop is set to be unveiled in Middleton Grange Shopping Centre on Saturday, November 28.
But before the checkouts open we are offering our readers the chance to win five £100 vouchers.
All you have to do is send us a picture that sums up your favourite Christmas morning - whether it's a snap of an excited child opening their new favourite toy or a great group photo of the family.
Just send them to the Hartlepool Mail before Saturday and the best five will pick up the great prizes. They will also be included in the paper and on our website.
Email your festive pictures to firstname.lastname@example.org or message us on Facebook.
Gary Grant, managing director and founder of The Entertainer, said: “After experiencing such solid growth across the UK, we are pleased to announce the opening of the Hartlepool store.
"Hartlepool and the centre itself continues to offer a strong retail position for our store as it attracts large numbers of family shoppers who are demanding more toy shopping choice on the high street and within shopping centres.
"We look forward to bringing joy and wonder to the children of Hartlepool.”
The 3,000sq ft Hartlepool store, is creating nine jobs and will also be supporting Hartlepool Special Needs Support Group on Saturday.
The grand opening will see a trolley dash undertaken for the charity while staff will also be offering shoppers demonstrations of all the toys on offer.
Pat Allison, Manager of HSNSG, said: “In our 25th year Hartlepool Special Needs Support Group are delighted to have been chosen for the trolley dash.
"Any donations of toys collected on the day will benefit the many children-young adults and their families who access the various services on offer, it’s is appreciated by all.”