AH, deadline day.
Cue madness and hysteria across the country as managers push their blood pressure levels to the limit in search of that one player who will transform their season.
Supporters up and down the land eagerly check newspapers, websites, Twitter and Facebook for the latest comings and goings at their clubs.
But for Hartlepool United fans January 31st is just another day.
Pools are in need of new recruits to build on the momentum of Saturday’s excellent 3-1 win away to Portsmouth if they are to eventually haul themselves off the foot of the table.
New signings keep the current players on their toes, adds competition for places and gives the long-suffering fans something to cling on to.
Yet the chances of any new faces walking through the doors at Victoria Park are slim as the Pools rarely do business during the January transfer window.
Along with the restriction on wages with the salary cap, John Hughes is likely to have the same squad of players to choose from for Saturday’s home game against Notts County.
Hughes is far more likely to take advantage of the loan system, which is not restricted by today’s deadline day madness.
Therefore the chances of Sky Sports News - who thrive and seem to look forward to this day all-year round - camping outside Victoria Park today or interviewing Hughes through his car window Harry Redknapp-style, are remote to say the least.
I’ve had a quick look out of the office window and there is no sign of any activity just yet.
But you never know.
Poolies around the world wait with baited breath.
- Richard Mennear