NEWCASTLE United boss Alan Pardew is hoping success on the pitch will persuade the likes of Jose Enrique, Joey Barton and his new signings that they can achieve their dreams on Tyneside.
But he admits that should the club fail to progress, they could struggle to hang on to their top stars.
Pardew still remains hopeful he can convince Spanish full-back Enrique his future lies at St James’s Park and resolve midfielder Barton’s contractual situation.
But he knows that for the duo, along with the likes of last season’s surprise package Cheick Tiote, and new boy Yohan Cabaye, success on the pitch is what will persuade them to stay at St james’s Park.
“As it stands financially at the moment, we can’t compete with those top teams in terms of trading players,” said Pardew.
“But of course we can compete on the football pitch, so what we have tried to do is bring in players that we feel have an improvement in them and a desire to play for Newcastle and that’s why we targeted the players that we have.
“Now the most important thing to keep those players is to put success in front of them.
“When you are building a new side, it needs to have progression, and that’s something we are going to need this season, we are going to need to see a progression in our form, in our consistency and get as close as we can to those top teams.
“If we see that, I think we an keep them another year, and then when we go into that second or third year, then you really, really need to be very, very close because then they are going to start looking, as Jose is now, for those trophies, and I think we can do that.
“The likes of Tiote, Cabaye and people like that, we are going to have to have success on the pitch to keep them, 100 per cent.”