Next week, Sunderland AFC's new third kit will be available to purchase across the club's three stores.
And its launch by the club last night has certainly sparked a reaction from Black Cats across the region.
The pink and purple strip, with purple socks and shorts, prompted both negative and positive comments - with many drawing comparison between the kit's colour scheme and the Alice in Wonderland Cheshire cat.
Some have also noted the similarities between the new third kit and a previous Newcastle United away kit.
Others, faithful to the last, have commended the kit for its different direction with some just giving it a big thumbs up. But what else have you been saying?
Here are some of your comments from Facebook and Twitter.
Janet Poole: "Awful, maybe for the ladies team."
David Green: "Third kit is horrible, I thought the green one was bad."
Carol Graham Cole: "First impression, no just no."
Peter Woodhill: "Thumbs down."
Billy Bone: "I do actually [like it]! Still won't be buying it at £50, if not more!"
David Wardle: "I like it."
John Cairns: "Love it. Haters gonna hate."
Gill Burn: "It's fine as a third kit as long as we get a better away strip. The blue and white one from the Crystal Palace game was perfect."
Liam Angus: "I've been smiling like a Cheshire Cat since we sent the mags down, so I LOVE IT!"
Ray Dougan: "It's all about the badge."
Nicola Kate: "Don't like it, good job it's the third kit."
Paul Scott: "I like it, nice to see something a bit different from the usual kits we have had."
Dave Pritchard: "For me it should have had our original home vertical stripes or bring back a blast from the past."
David Henry: "I strangely like it, It's like the Black Cats have the Cheshire cat as their alter ego."
Paul Williams: "It's different but quite nice, definitely going to get get my young daughter one, class for little kids."
David Ritchie: "Not for me."