Sunderland's new kit is out and social media is in meltdown over the new design.
A butcher's apron and an old shopping bag are just some of the descriptions of the controversial new design, which is a big change from last season's offering.
Here's some reaction from Twitter...
@Doddsytweet Hey, look familiar? Can't beat a bit of Bully! New #safc kit perhaps??
@sam_butler the new kit is the football strip equivalent of calling an early election...#safc
@leesafc2 Just can't get my head round this one. #safc
@dantownsley87 Hell on about this new home strip mind! Least it seems to have taken peoples minds of the fact we have no manager, players or plan #safc
@bluemood37 #SAFC What were you thinking? Who thought the new kit was a good idea??!!
@mdotmac Stripes...thousands of them!!!
@kenfarn23 #SAFC "adidas here's our budget for a new strip" #adidas "leave it with us"
@sam_butler if football kits were politicians i reckon the new #safc kit is a toss up between @HackneyAbbott or @teresamayMP too close to call right now
@Parkersafc To maximise commercial revenue the club needed the home top to be a banger this year. Sadly I can't see many buying that #safc
@nathanr184 On second thoughts it does look to much like a shopping bag you use to get #safc
While positives are few and far between among the SAFC faithful, some did express their pleasure at the new launch.
@mdotmac I actually quite like the new #safc kit. At least it is completely different to the last 3 seasons where the kits were almost identical.