Dragon's Den's Duncan Bannatyne is off to the jungle after it was revealed he's taking part in this year's I'm A Celebrity ... Get Me Out Of Here.
The 66-year-old entrepreneur, who used to have a home at Wynyard Park, near Hartlepool, is one of the 12 contestants taking part in the popular ITV reality show.
The line-up, revealed today, also includes former England footballer Kieron Dyer, ex-boxer Chris Eubank, and Jorgie Porter from TV soap Hollyoaks.
Also taking part are Diana Princess of Wales biographer Lady Colin Campbell, fashion guru Susannah Constantine, Spandau Ballet singer Tony Hadley, Most Haunted presenter Yvette Fielding, X Factor choreographer Brian Friedman and Union J pop star George Shelley.
Bannatyne, 66, is most famous for his appearance as a business angel on the BBC programme Dragons' Den.
He is one of the oldest campers going into the jungle, but says age is not a concern for him.
The businessman said he climbed Mount Kilimanjaro at 60 and added: "I was one of the oldest people in our group who did. A lot of the younger people who started pulled out.
"There were 25 of us at the bottom, but only 19 of us got to the top."