Hartlepool Poundland store to be among first offering chilled and frozen food

Poundland has pushed the go button and confirmed it will begin the rollout of new chilled and frozen “shop-in-shops” to 60 stores.

Poundland is starting the rollout of new chilled and frozen “shop-in-shops” next week, with the Middleton Grange store in Hartlepool one of the first five stores to launch the project.

The make-over will see hundreds of everyday items hit the shelves, with the first 20 shops receiving their transformation by the end of March.

Poundland managing director Barry Williams said: “We’re here to bring customers more of what they love, and frozen and chilled food is high on their list.

The move will see almost one in 10 UK stores receive a comprehensive chilled and frozen offer.

“It’s clear from our five-store pilot that customers have given a warm welcome to our Project Ice offer that brings our promise of amazing value to more of what they buy, week-in, week-out.”

The company carried a trial last year across a small number of stores, offering brand names like Aunt Bessie’s and McCain to shoppers.

Its success has prompted the company-wide move, which is hoped to be in place across all stores by early June.

The food ranges have been developed in partnership with Fultons Foods, a frozen food specialist with almost 100 stores across the North of England.

The Hartlepool store will be one of the first to stock the new range.

These are the stores set to receive the food first from Monday, March 9

Hartlepool Middleton Grange: TS24 7RX

Sunderland High Street West: SR1 3 BN

Gateshead Trinity Square: NE8 1BF

Gateshead Team Valley Retail World: NE11 0BD

Hartlepool Poundland store to be among first offering chilled and frozen food - this is when you can get it