Hartlepool mum launches cleaning business with a twist
Two mums have launched a new cleaning business specialising in supporting the elderly, people with disabilities and those struggling with their mental health.
Hartlepool mum Beckie Learman, 38, and Redcar mum Sophie Elsworth, 32, have set up their own cleaning business Practice What You Bleach.
Beckie and Sophie offer a range of services including fully insured domestic cleaning, ironing and specialist home support across Hartlepool, Redcar and Teesside.
Beckie, who has more than 20 years experience in customer service and mental health support, said: “For us, this is deeply personal. We have both seen first-hand how a little extra help can change a life.


"Sophie spent years as a main carer for her mam during her battle with cancer and helped her uncle Les live a full life despite his disability.
"More recently, I have become a carer for my one-year-old daughter, Holly, following major hip surgery, and I watched my nanna Barbara struggle with daily chores while living with dementia.”
Beckie and Sophie have been friends for a long time but their “bond really strengthened” when they realised they shared the same values and experiences as carers.
Beckie, who is from Seaton Carew, said: “We realised there was a gap for a service that combined professional cleaning with genuine home help.


"We don’t want anyone to feel overwhelmed by chores when they should be focusing on what matters – their health and their family.”
Sophie, a qualified care worker, who is from Redcar, added: “It’s a perfect match of empathy and professionalism.
"We are both so passionate about giving back to the community that has looked after us, so building this together as a registered, insured business feels like exactly where we’re meant to be.”
Beckie and Sophie believe cleaning is more than making a home look tidy, it is about giving specialist home support to the vulnerable.
Beckie said: “We realised that by combining our skill sets – Sophie’s clinical care background and my business experience – we could create a one-stop support system for the elderly, the vulnerable and busy professionals alike.”
Beckie and Sophie offer their services from Loftus all the way to Peterlee.
For more information, email them at [email protected].