Hartlepool schoolgirl writes to Lego to campaign for more female characters in playsets

Like many children Hartlepool youngster Alice Brash loves playing with Lego.

Tuesday, 10th November 2020, 7:00 am
Updated Tuesday, 10th November 2020, 12:10 pm

But when she noticed a lack of female figures while playing with some of her brother’s toys she picked up her pencil and wrote to Lego bosses and asked them to do something about it.

Alice, aged six, who goes to Hart Primary School, said she was not impressed that all the characters in her four-year-old brother Cameron’s Lego City sets were male.

In her letter to Lego she said: “I love playing with Lego City and have the police plane, the fire car and the submarine.

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Alice Brash (6) with some of the family's Lego sets. Picture by FRANK REID

"I would like some of the Lego people to be girls because girls can do anything boys can do.

"In my Lego sets they are all boys and that is not right. Please change it.”

Dad Jonathan, married to Pamela, of Hart, said he was enormously proud of Alice taking a stand in writing to Lego about the representation of women and girls in society.

He said: “I was really taken aback at the fact that Alice spotted the inequality in the gender representation of the toys was one thing, but when she announced she was going to write to Lego to raise it directly with them, well, I was gobsmacked.

Alice posts her letter to Lego.

"It makes me so pleased to see her stand up for her beliefs in this way.”

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The Lego City range is made up a variety of different toy sets featuring the emergency services, various vehicles, buildings and shops to allow children to build their own bustling townscape.

Lego said it continuously strives for equal representation across its full range.

Three men figures from the Lego City range. Picture by FRANK REID

A spokesperson said: “We’d like to thank Alice for writing to us. We love hearing from our fans and believe it’s important for children to have conversations about important issues like diversity and equality.

"We believe that LEGO play is for everybody, no matter what gender they are.

"LEGO City is a broad and inclusive play theme and we continuously aim for equal representation of male and female figures across our whole range, as well as an equal balance in the types of roles that they play in the city.”

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