Marks & Spencer has launched its first ever alcohol-free gin and tonic in a can, which is ideal for non-drinkers, designated drivers, or those looking to cut back.
The sparkling G&T is made using a blend of quality, fragrant botanicals, including juniper, coriander, lemon balm, cardamom and angelica, mixed with a refreshing tonic. It costs £1.50 per 250ml can.
For a perfect serve, simply pour over ice with a lemon or cucumber garnish or enjoy straight from the tin.
The botanicals used for making the drink are from Edinburgh-based distillery, The Old Curiosity, which hasworked with M&S to launch its hugely popular colour-changing rose and lavender gins. The distillery boasts a secret herb garden of 600 naturally grown and tendered varieties of herbs and flowers.
'Low or no' trend
The trend for low and no alcohol options is on the rise, as shown in a 2020 Portman Group study, which reported that almost a quarter (23 per cent) of alcohol drinkers were likely to consider switch to lower alcohol or alcohol free alternatives this year. This switch is led by younger drinkers, where one in 10 are actively drinking lower alcohol options.
Jenny Rea, M&S drinks product developer said, "This alcohol-free G&T tastes just like the real thing. All the flavours are there, from the juniper notes to those fragrant botanicals that add to that classic gin taste. It is truly delicious.
"I am sure it is going to be a huge hit with customers – at Christmas 2018 we launched a larger bottle of this no alcohol G&T that proved so popular with customers, we kept it on as a permanent fixture in our food halls."