Callum Cooke fired John Askey’s side into a first half lead before Bradford’s Andy Cook levelled early in the second half.
But Pools regained the lead when Dan Kemp danced his way along the Bantams defence to calmly slot home only for League Two’s leading scorer Cook to volley a magnificent equaliser.
Despite some positive signs it's a result which sees Pools drop into the bottom two after results elsewhere.
And here’s how they fared:
9. Dan Kemp - 8
Was a little fortunate when being caught in possession by Gilliead in the first half. Just seemed a little loose before coming into things later in the half. Clever drop of the shoulder to fashion a shooting chance in the box before a wonderful solo effort to make it 1-2. Picked out Jennings well in the second half for a chance. Booked (Photo: Mike Morese | MI News) Photo: Mike Morese
10. Connor Jennings - 6
Showed his experience when teeing up Cooke for the opener rather than looking for goal himself. Had to do quite a lot defensively but another workmanlike shift from him. Might have done better with a couple of chances in the second half. (Photo: Mark Fletcher | MI News) Photo: Mark Fletcher
11. Josh Umerah - 5
The least we’ve seen him involved in a while which you maybe have to credit Bradford for. Seemed a little isolated at times and was caught offside once or twice. Had a good opportunity when dragging wide left-footed before being subbed. (Photo: Mark Fletcher | MI News) Photo: Mark Fletcher
12. Jack Hamilton - NA
Came on for the final 10 minutes or so in place of Umerah to try and make things stick a little bit up front with Bradford pressing. (Credit: Mark Fletcher | MI News) Photo: Mark Fletcher