Hartlepool United announce two new sponsorship agreements at Victoria Park
Hartlepool United have announced two new sponsorship agreements.
Hartlepool United have announced two new sponsorship agreements.
Pools have revealed Persimmon Homes will be the club’s official South Stand Partner (Town End) for the 2026/27 season and Hartlepool Cable Services has renewed and expanded its partnership with the club - extending its sponsorship of the Rink End until the end of the 2027/28 season.
Also, as part of the expanded agreement, Hartlepool Cable Services will also become the club’s official sleeve partner for the 2026/27 campaign, with its logo appearing on the sleeves of the first team’s home and away shirts. The names and branding of both companies will be on the respective stands throughout the new season, which got underway on Saturday with the 2-0 victory over Barrow.
Persimmon Homes
On the Persimmon deal, Rose Stoker, commercial & operations director at Hartlepool United, said: “We’re delighted to welcome Persimmon Homes as our official South Stand Partner for the 2026/27 season. “Persimmon is one of the country’s leading housebuilders and already has strong links across the region. Just as importantly, it understands the value of supporting local communities, which makes the company a natural fit for Pools.
“The Town End is a key part of Victoria Park and the Persimmon Homes branding will have a prominent place within the matchday experience. It gives the company a great opportunity to connect with our supporters and build its relationship with the wider Hartlepool community. Bringing a business of Persimmon’s standing on board is another positive step for the club and further strengthens our growing portfolio of commercial partners as the new season gets under way.
“We’re excited to begin working with the Persimmon team and look forward to building a strong partnership that brings real value to the club, the company and the town.”
Headquartered in York, the Persimmon Group operates through 29 regional offices and delivered 11,905 new homes across the UK in 2025.
Natalie Bailey, head of sales at Persimmon Homes said: “We’re proud to become Hartlepool United’s official South Stand Partner for the 2026/27 season and to strengthen our connection with the town. Pools has a proud place within the local community, bringing people together and representing Hartlepool with real passion. That community focus closely reflects our own values and the contribution we want to make in the areas in which we build.
“This is an exciting time for the club, and the partnership gives us an opportunity to connect with supporters, build stronger relationships across Hartlepool and play a part in the club’s continued development. “We’re looking forward to seeing the Persimmon Homes name displayed at Victoria Park and working closely with the club throughout the season.”
Hartlepool Cable Services
Established by Lee Douglas in March 2022, Hartlepool Cable Services has grown from a single cable squad into a business comprising four permanent members of staff and a workforce of more than 50 subcontractors. The company delivers cable installation services across the country, working in sectors including water treatment and healthcare.
Rose Stoker said: “We’re delighted that Hartlepool Cable Services has renewed its sponsorship of the Rink End and increased its support for the club. Lee has built a successful business in a relatively short space of time, and throughout that growth he and his team have remained committed to Hartlepool and proud to support their local football club. Their decision to extend the Rink End sponsorship until the end of the 2027/28 season underlines their commitment to Pools, while becoming our official sleeve partner is a significant addition to their involvement with the club.
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“It will be fantastic to see the Hartlepool Cable Services logo on our home and away shirts this season. I know how much that will mean to Lee and everyone involved with the business. We’re extremely grateful for their continued backing and look forward to building on what is already an excellent partnership over the coming seasons.”
Lee Douglas, founder of Hartlepool Cable Services, said: “We’re incredibly proud to renew our sponsorship of the Rink End and expand our partnership with Pools. Hartlepool is our home and supporting the club genuinely means a lot to us. We’ve really valued having our name associated with the Rink End, so extending the sponsorship until 2028 was an easy decision. Becoming the club’s official sleeve partner makes this agreement even more special. Seeing our logo on the home and away shirts will be a very proud moment for everyone at Hartlepool Cable Services.
“We’ve really enjoyed working with Rose and the team at the club. We’re looking forward to continuing the partnership and wish Lee Clark, the players and everyone at Pools every success for the season ahead.”
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