Landon Smith has delivered an exciting message to Pools fans.

Club owner Landon Smith has delivered an exciting message to Pools fans after the club confirmed they are freezing season ticket prices for the 2026-27 campaign.

The early-bird tickets will go on sale from Friday, May 1 and Hartlepool United chiefs say the decision to freeze prices comes ‘in recognition of the continued loyalty and backing of supporters’, while ensuring football at the Prestige Group Stadium remains accessible amid the ongoing cost-of-living pressures’.

A club statement read: “An Early Bird window will run until midnight on Monday 1 June, offering the best value for supporters ahead of the new season. Standard pricing will apply from Tuesday 2 June. The 2026/27 campaign will also see the introduction of the club’s new ticketing platform,TicketCo, designed to enhance the supporter experience through a more streamlined and flexible purchasing process. Season Tickets will be available to purchase online 24 hours a day via TicketCo, as well as in-store at the club shop during set opening hours.”

What has Pools owner Landon Smith said about season ticket prices?

Landon Smith, chairman and owner of Hartlepool United, said: “Our supporters are the foundation of this club, and freezing season ticket prices for the 2026/27 campaign was an important decision for us. Pools fans are special. They live and breathe this club, and the loyalty we see from them deserves to be recognised.

“We want to ensure that following Hartlepool United remains accessible for as many people as possible. When the stadium is full and driving the team on, it creates a real connection between the players and the supporters. That energy is a powerful part of who we are, and it has a big role to play in where we want to go.

“We are clear about our ambition. We want to move this club forward and do it in a way that is sustainable for the long term. We need our supporters with us. Their voice, their passion and their belief will be key to what comes next. That is the standard we are setting, and this is part of delivering it.”

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A club statement added: “Existing season ticket holders with a registered email address will receive a renewal link on the day tickets go on sale, with all current seats reserved until midnight on Thursday 9 July. Season ticket holders without a registered email will also have their seat held in their name and can renew in person at the club shop.

“Early Bird pricing offers the best value for supporters, with Adult Season Tickets available from £322, equating to £14 per game across the campaign. Concessions start from £248, Under 18s from £126 and Under 14s from just £50, with Under 5s and registered carers once again admitted free of charge.”

For more information and full ticket price breakdown head to the club website here: