Hartlepool United have confirmed the introduction of a new loyalty scheme for supporters.

Hartlepool United have confirmed they will freeze season tickets prices for the 2026/27 National League season and have revealed details of a new loyalty scheme.

There are just over two weeks to go until the new campaign gets underway when Barrow are the visitors to Victoria Park and there is already huge anticipation over what could lie in what are Pools enjoyed an overwhelmingly positive summer following the appointment of former Newcastle United and Fulham midfielder Lee Clark as their new head coach. The meeting with the Cumbrian outfit could also see a whole host of new signings making their competitive debuts after the likes of Jack Nolan, Will Harris and Chris Popov were all snapped up in preparation for Clark’s first season in charge.

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Pools have now confirmed the price of season tickets will be frozen and have revealed individual match tickets will remain at £22 for adults, with Concession (Over 65), Armed Forces, Students and Young Adult (18-21) tickets at £16, Under-18s get in for £11 and Under-14s are £6 when purchased in advance. A new loyalty system has been introduced and Pools have stated supporters can earn loyalty points ‘through a range of purchases and experiences, including Season Tickets, memberships, home and away Matchday Tickets, hospitality and selected Club purchases’.

Purchasing a season ticket will earn a supporter 2,500 points, a club members is rewarded with 300 points, a home league match ticket and cup match tickets are both 100 points, hospitality and an away match ticket are both 150 points and ‘club extras’ receive 50 points.

‘A bigger difference’

Pools’ commercial and operations director, Rose Stoker, said: “Following the decision to freeze Season Ticket prices for the 2026/27 season, it was equally important that supporters who come to matches throughout the season also benefit from affordable pricing at Victoria Park. Our aim is simple. We want to see as many supporters as possible at Victoria Park this season. Whether you’ve been coming for years, haven’t been for a while or you’re thinking about joining us for the first time, we want following Pools to be affordable, accessible and something everyone can enjoy.

“The new Loyalty Scheme is about recognising every supporter who backs the Club. Season Ticket holders will receive the highest allocation of loyalty points in recognition of their continued commitment, while supporters who attend regularly throughout the season without a Season Ticket will also build points every time they back Pools. It gives us a fair and transparent way of recognising that loyalty, while ensuring priority access to high-demand fixtures is awarded to those who have supported the Club most regularly. The points will also carry forward from season to season, rewarding supporters for their long-term commitment.

“Nothing makes a bigger difference than a full Victoria Park. The atmosphere our supporters create can lift the players, and we want Lee, his staff and the squad to have that backing every time they step onto the pitch. We also want supporters to see the progress being made across the football club, both on and off the pitch, and continue creating the atmosphere that makes Victoria Park such a special place on matchdays.”

Further details can be found via the club website here.

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