Hartlepool United announce new partnership with ticket company ahead of season card news
Hartlepool United have announced a new partnership with ticket company.
Hartlepool United has announced a new multi-year partnership with TicketCo which will see the introduction of a new ticketing system ahead of the 2026/27 season.
The club has also announced that further details are to be released next week about season tickets for the 2026-27 campaign as Pools look to target a return to the EFL under new owner Landon Smith. There is ongoing change on and off the pitch at Pools, with it already announced that Nicky Featherstone is to step down as boss after the final game of the season at Boston United on Saturday. He could yet still remain as a coach at the club but his future is uncertain, as is the bulk of the squad with only three players under contract for next season.
The club has announced the new platform will be in place ahead of the 2026/27 campaign, making it easier for supporters to buy, manage and access their tickets both online and on matchdays at the Prestige Group Stadium. It follows a review of the club’s existing systems and is designed to ‘deliver a more streamlined and flexible ticketing experience, aligned with how supporters now engage with football’.
A club statement added: “Supporters will benefit from a simpler purchasing journey and improved functionality across multiple devices, while the club will gain greater insight into supporter engagement to support more relevant and effective communication. It is a clear step in ensuring the club’s systems reflect the expectations of modern supporters, as Hartlepool United continues to strengthen its operations both on and off the pitch.”
Rose Stoker, Operations & Commercial Director at Hartlepool United, said: “This is a significant step forward for the club and a real upgrade in the ticketing experience we provide for our supporters. “Our focus is simple. We want to make every part of the ticketing experience easier and more flexible and better suited to how supporters engage with football today.
“This platform does that by improving access and giving fans more control over how they buy and manage their tickets. “As we look ahead to the 2026/27 season, this is about delivering a more modern and connected experience that reflects what our supporters expect from their club.”
TicketCo was founded in Norway in 2013, the company works with clubs and leagues across the UK, Ireland and Scandinavia, and is an official partner of the Enterprise National League.
David Kenny, VP UK & Ireland at TicketCo, said: “We’re proud to partner with Hartlepool United FC at such a pivotal moment for the club, following the recent takeover by Landon Smith and the clear ambition to return to the EFL. “It has been a real pleasure getting to know everyone at Hartlepool United FC during this process, and I’d like to extend a special acknowledgement to Sarah Rowntree for her professionalism and collaboration throughout.
“Our focus is on delivering a seamless, flexible ticketing experience that puts fans first while giving the club full control of its data to drive smarter commercial decisions. “By combining mobile ticketing with advanced BI and AI capabilities, we’re helping Hartlepool strengthen supporter loyalty, unlock new revenue opportunities, and support their long-term vision both on and off the pitch.”
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